Commerce is, quite simply the exchange of goods and services, usually for money.
To participate in commerce, you must have a product or service to offer.
You must also have a place from which to sell your products. It can be fixed or ephemeral.
If your business is fixed (bricks and mortar), you need to figure out a way to get people to come to your place. This process is known as marketing. If no one knows that your business exists, you will never sell anything. Locating your place in a busy shopping centre is one way to get traffic. Sending out mailed and letter-box dropped, catalogues and advertisement material is another. Include word of mouth and even the guy in a chicken suit who stands by the road waving signs at passing cars.
You need a way to deliver the product or service and accept money (also known as fulfillment).
You need a way to accept returned goods.
You need a way to handle warranty claims.
You need a way to provide customerservice.
All of these elements should form an integral part in any traditional business today.
E-Commerce (or Electronic Commerce) by definition is the buying or selling of goods and services over the Internet. One of the most popular activities on the Web is shopping, in fact over 85% of all Internet surfers use the Web to find a product or service they need. That's just about all of us!
The majority of E-Commerce Websites on the Internet are retail stores selling products directly to the public. E-Commerce not only refers to the selling of physical products, it can also refer to selling services where payments for these services are made online. Consumers choose a product or service on a website pay electronically.
It can be quick, easy and convenient to complete transactions from the comfort of their home.
Networking is about feedback, getting back information by interacting with other people and engaging them for mutual benefit.
Doing it can help you establish a new business or grow an existing one. You can also use networking as a tool for finding investors, customers, staff, suppliers and business partners.
You can network face-to-face at social events, conferences and through industry associations.
You can also network online, through sites such as LinkedIn and Facebook.
The more ways you can network, the more your business will benefit.
Whatever the type of network, Social, Real, Virtual, Biological, Computer, Business they will always fit into one of the six standard topologies.
You most likely use at least one Social network every day. Most people are starting to rely on media like Facebook, Twitter, LinkedIn, Digg and StumbleUpon to engage people with like interests, in a simple, easy way.
In addition, they are often free to use, which makes them an ideal tool for small and medium businesses and so many benefits can derive from their use.
One of the best reasons for using social networks as a small business owner is the increased attention and marketing it provides to the business with little cost. There are very few overheads, outside of the cost of maintaining the website.
Banner and Text Advertising:
Some businesses are using social networks for low cost banner ads because social networks are highly effective websites that attract millions of visitors daily, providing the business with excellent exposure. In short, they can be used for virtually any type of communication need.
Customer Relation Management:
Social networking websites and related tools allow you to speak with, ask questions of, answer questions from and overall interact with your customers as never before.
Now, a small business can personally connect with any of their customers, online.
A television ad or similar marketing method on an international scale would costs millions of dollars.
The the same can be accomplished online for next to nothing. These tools allow businesses to interact with people worldwide, they are highly effective in obtaining global feedback.
Online Meeting Places:
Social networks work well as online meeting places for industry experts to meet and discuss various aspects of their business. It also allows interaction with other professional whose opinions may help to grow your business. Networks can improve image of the business. They can help a business to get feedback on new and existing products and services.
Imagine your customers in an open online forum discussing what they like and don't like about your products and services.
Imagine your customers contributing to your business blog, sharing knowledge, gather information and to meet other customers in the virtual town square - pure gold if it is done right.
Social networks allow for idea sharing and creating dialogue. If your customers don't know why they give you their hard earned - then who does?
What is important from all this potential data feedback is to know what to use and what not to use.
In the past, mobility traces were only available to mobile phone carriers, the advent of smartphones and other means of data collection has made these broadly available.
In the US alone 65 billion geo-tagged payments were made last year, while Skyhook wireless is resolving 400 million user WiFi locations every day.
One third of the 25 billion apps available on Apple's App Store access user geographic location and the geo-location of ~50% of all iOS and Android traffic is available to advertising networks.
Online retail is becoming embedded in consumer behaviour and will force changes to traditional retail operating mode. Those retailers that do not move to the new model will not survive. Mobile devices are signifiantly changing the way in which consumers interact with retailers.
Once separated from the rest of the world geographyically, Australian consumers can and do purchase from international retailers that offer lower prices, a wider variety of goods and free shipping. Local businesses face challenges from international manufacturers, retailers and brand companies that they have not traditionally considered as competitors.
No longer is the store front the physical door from which customers enter and exit. Whether it is through an E-Commerce site, a mobile app or an interactive Kiosk, more and more is being sold to mobile deployed, Internet based applications. Even if local business clearly recognises the importance and value offered by E-Commerce and mobile deployed digital channels, few are leveraging it to their advantage.
With so many users browsing sites on-the-go, companies need to deliver content effectively across varying screen sizes and platforms. These are known as responsive websites and seamlessly operate across multiple mobile devices (this website is one).
By utilizing responsive technology, we can provide an optimised user experience across desktop, tablets and mobiles from a single source.
By developing comprehensive mobile E-Commerce applications for your business you can sell your products everywhere.
By implementaing a Web based Customerservice strategy, you can provide 360x360 support to your customers.
If there is commercial potential for mobile technology in your business, we have the knowledge and expertise to help your business unplug and go wireless, no strings attached, so to speak
Business is good but could be better. Don't have the time or the budget for finding new customers. Feeling a little stressed? Relax! this is going to be easier than you think.
You have a customer list, don't you? You already have a relationship with these customers, don't you? You have serviced them right, haven't you? You didn't profiteer, did you? Gave them everything they wanted plus more. Then why would they not buy from you again. There is no faster or better way to make more money than to "farm" the clients you already have. Finding new customers can be up to ten times more expensive than selling to an existing customer.
Considering your costs for everything from the Marketing, Sales, Advertising, follow-up, the time to set up a new account - bank details, credit checks, Customer Data Input, etc. etc. etc.
Sometimes you wonder why your in business at all. Relax! this is going to be easier than you think.
VALUE + CUSTOMERSERVICE + TRUST = REPEAT CUSTOMERS = REPEAT SALES = $$$
Turn customers into "Repeat Customers" and turn "Repeat Customers" into "Advocates".
Advocates will network your Business to other customers.
A satisfied customer buys more and buys more often. A satisfied customer sings your praises and refers business your way. Your customer list is stocked with satisfied customers, don't hesitate to "ASK" for their business. In this customer list, are there any good customers who haven't bought from you lately. Have you asked why not? You're sitting on a truly fertile field which is ready to be plowed and planted.
You are so busy working "in-your-business" that you don't have time to work "on-your-business". It's quite possible that your field already has some growth that you haven't even noticed. Customers that are your's for the farming. Fertile customers scattered around on the ground, uncultivated, waiting to be nurtured, but there is no purpose in having fertile customers if your fields lay fallow.
Ignoring your existing customers is possibly the biggest mistake you could make because additional sales to them are the easiest and most profitable sales you can make. Rather than continually striving to get more customers, work the ones you already have. Rumor has it that 20% of your customers are responsible for 80% of your profits.
Everyone wants a deal. Offer that deal to those who already trust you!
Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
Today's customers require access to a company's product and services offerings through many forms of media in order to meet their preferences and lifestyles. They also require a consistent customer experience across the business, since they can easily choose to change vendors if they do not receive support they expect.
Businesses need to recognize the financial benefits of customer satisfaction and its relationship to loyalty and bottom-line profitability.
Businesses need to continually modify and evolve the marketing function that links the consumer, customer and the general public to them.
To achieve this they must continuously gather information to use in identifying and defining marketing opportunities. This data is an invaluable asset if you are to successfully monitor performance and improve your understanding of your market.
This process is also known as market research. Market research specifies the information required to address issues which may arise in your business. It designs, implements and controls the method for collecting information. Then analyzes the results and communicates the findings and their implications to the business.
From this market research, marketing strategies can be devloped and implemented to help sell your product and services.
So you want to do business online!
Do you honestly believe you’ve got what it takes to do both?
Is this particular detour right for your business? Launching a business online is difficult and whether it is new business or you want to make changes to an existing one, the process of selling online can be tricky.
Unless you are a Marketing Guru, a Web Development Guru, an E-Commerce Guru, your business will need help to move from traditional retail to online.
Repeat after me: “I don’t have to know everything.”
Before launching into online retailing small businesses need to:
understand the environment in which online retailers operate,
have the ability to analyze the economic viability of an online retail presence,
identify the challenges faced by different types of online retailers,
describe the major features of their online service,
identify the trends taking place in their online market sector.
In many cases consumer beliefs about Internet shopping, both positive and negative, are consistent across differing groups. In the minds of consumers, internet shopping has advantages compared with conventional shopping in terms of convenience, product range and price.
The perceived disadvantages, for instance, receiving inferior quality goods and the loss of the recreational aspect of shopping, act as mental barriers that need to be addressed with brand trust, product warranty and better online shopping experiences.
Customers expect a single consistent shopping experience. Consumer perception of your business is formed by the first encounter with the online shopping customer experience you offer. As your website is the vehicle which provides this, it is vital to make sure it is a good one. One can easily see the importance of a well designed layout and an efficient, customer friendly, functional interface.
The online customer expects to be able to shop how, when and where they want to, not how you want them to. Having access to the Big Data created by your customers feedback, can generate significant understanding of your customer online behaviour, subsequently translating into commercial advantage.
We can help you to analyze why people buy from you and tailor your online E-Commerce site accordinally.
We have a lot of experience reducing admininstration tasks for online retail. We can link your Website to the PayPal Gateway our preferred platform payments solution.
We try to make sure everything we design will scale down well to smaller screens like your tablets and phones. With your input we will customize content to meet your specific needs, creating robust, compliant and accessible content. We will brand the look and feel of a website whilst maintaining site infrastructure and data.
Never leave home without it! - Strategic Planning is a systematic process of envisioning a desired future, translating this vision into broadly defined objectives and defining a sequence of steps to achieve these objectives.
In contrast to a long-term planning which starts at status-quo and lays down a path to meet required future needs, strategic planning begins with the desired-end and works backward to the current status.
At every stage of a long-range-plan the planner asks, "What must be done here to reach the next (higher) stage?" At every stage of a strategic-plan the planner asks, "What must be done at the previous (lower) stage to reach here?" In contrast to tactical planning, which focuses on achieving narrowly defined objectives within predetermined methods, strategic planning looks at the wider picture and is flexible in choices of methods. Strategic planning is a business process which defines direction and resource allocation to pursue a desired outcome. It may also extend to mechanisms for guiding the implementation.
Investing in a website or device dependant application has many benefits to a business.
An automated web-based solution is easier, faster, and more cost-effective than requiring employees to do time-consuming, repetitive tasks.
Through the use of Cutomer Relationship Management software they can also improve task tracking and completion and streamline business processes by improving company-client communications and interactions.
Turn your website into more than just an online brochure and provide another level of service to your customers. Whether you need to gather information from your clients or provide them with online services, such as booking forms, online ordering or interactive calendars, customized web application deployment, is the solution you need.
A Desktop app resides entirely on a single server at the Business' location.
A Web app is stored entirely on a remote server and is delivered on the Web through a browser.
A Cloud app is virtually stored on a remote server with some functions of a desktop app and some functions of a Web app. Ultimately most applications will become "Cloud Based" and provide 360-anywhere x 360-anytime access to data.
With cloud services, small businesses reap the benefits of not having to deploy and maintain costly infrastructure like file and e-mail servers. The 360x360 availability of these solutions can provide small businesses, with hassle-free access to sophisticated technology without the need of IT staff on the payroll.
In fact, apart from a locally installed operating system and browser (or mobile device) most of today's small business technology needs can be fulfilled entirely by cloud-based offerings, using Software as a Service (SaaS) applications. SaaS providers deliver a number of software and technical services that would otherwise be cost-prohibitive and difficult to manage for small businesses.
It isn’t hard to think of a dozen films where at some point in the story a tracking device is placed on a person or car,
so that someone can keep tabs on them.
Well, that might be fiction but the truth is that millions of people carry around a tracking device every day – its called a smartphone. By cross referencing location data with other freely available data sources, it is possible to track 95% of mobile phone users using what is meant to be anonymous location data!
The method: Assume I am @ location "A" and receive a phone call. The anonymous GPS data shows approximately where the call was received and a dot is placed on a map. If I then move to location "B" and receive another call, that call appears as a new dot on the map @ location "B" and so on through to "Y" and "Z". By tracking the dots it is possible to work out that the phone used to receive the call at location "A" is the same phone now in location "Z". If location "Z" is a known address, like my house or my office it is quite easy to use other data, to start linking the phone's position with an individual.
The rewards of mobile adoption are proving too attractive to pass up. Employees who first brought their personal mobile devices to the workplace may have pioneered and then accelerated the enterprise mobility trend. Smart businesses are making decisions now on how to take action with mobile technology in the future. That means moving beyond the idea that mobile solutions are meant only to improve employee productivity and focus on new ways of using mobile devices to empower customers.